Adoption Campaign

OPPORTUNITY
Explore all possible meanings of the word “germ” and develop an advertisement around the findings.
SOLUTION
Children of unplanned pregnancies can be viewed as societal germs. Reluctant mothers searching for a solution in this overwhelming situation may deem their child “undesirable”. Through adoption, this child can become the desired solution for a childless family. This advertisement challenges viewers to consider adoption and to be a part of the solution.

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